Menu +

all things inspiring

Google introduces Social Search and kills SEO?

There is an ongoing battle between Google and Facebook on who will win our search preferences. It an attempt to grow its search engine impact Facebook won't give Google access to its social graph data. In response, Google joined forces with every other social network to make Google search more social by incorporating our social preferences to the search results. 

Yesterday Google launched an upgrade to its search engine. Now Google users, logged in with their Google account, will receive traditional search results combined with their friends' search history. 

The news revolutionize the way web pages and information will be ranked in the future. Search Engine Optimization (SEO) based on keywords will soon be dead as each one of us will see a different page of results, more personal,  based on our search history and connections across the different social media.

Watch the Google video to see how our new searches will look like and understand all the details.

What can you do to take advantage of the new situation in the biggest search engine of the world?

  • Create often fresh, compelling content in your web pages and blogs. More pages means more indexing and more search results for your web site or blog.
  • After you create your new blog pages submit them to the different social platforms. 
  • Even better, add share buttons to your blog entries to make it easy for others to share your content in social platforms. 
  • Create a strategy on how to expand your social presence as the number of connections you have will affect the way you are ranked.
  • Share the Google video with other people in your business and embrace the change.

Being Search Engine Friendly means more than Key Words

Being search engine friendly is a matter of many things and many factors, and there are experts out there who can spend days discussing them with you. That said, there are some general "rules" to follow that can help tremendously.
  • Put yourself in your customers' shoes - what would you type in to Google if you were looking for a Use Google's Webmaster tools, and their equivalents. In particular, Google allows you to submit a "sitemap" to them, which essentially lists your site's web pages and tells the search engine where to find them. This sitemap is a file in your website, and is usually named Sitemaps.xml - you should definitely have like yours? Write down the top 5 or 10 "keywords" that you would think people are using to look for you. Now when you're writing content for your site, use those keywords as often as possible in your writing. This increases the chance that you will appear near the top of the results when people type in those keywords.
  • Focus on quality and usefulness. If your website has high quality, focused and useful content on it, people will link to your site. Links are like "votes" - search engines treat them as an acknowledgement to the usefulness of your site. But not all links are treated equal. Links from high quality sources are given more weight than unknown or "spammy" sites. This is one of the big reasons that buying links isn't always a good idea.
  • Engage other sites in your industry. Find blogs, forums and other sites that are related to your business, and comment or participate. Get to know the owners of the other site if possible. If your site truly is high quality, they will happily link to your site - often for free.
Invest in the well being of your own business. Trust a professional designer.

contact home LinkedIn RSS top